Description

First published in 1981, Positioning by Al Ries and Jack Trout is a foundational business positioning strategy book that reshaped how organisations think about brands, competition, and customer perception. This anniversary edition revisits the original ideas with added commentary, explaining why positioning a product or service in the customer’s mind remains one of the most critical elements of marketing strategy. Through clear concepts and real-world examples, it offers timeless insight into what helps businesses stand out — or fail — in crowded markets.