Description

Profit First by Mike Michalowicz is a small business cash management system book that introduces a simple, counterintuitive approach to managing money and building sustainable profitability. By reversing the traditional formula to Sales – Profit = Expenses, the book shows business owners how to prioritise profit, control spending, and create cash-healthy operations. Filled with practical advice, real-world examples, and clear principles, it offers a structured roadmap for long-term financial stability and confident business decision-making.